Launching today is an exclusive collaboration between two iconic brands: J.Crew and Japan’s BEAMS PLUS. This unique partnership brings together the best of both worlds, combining J.Crew’s quintessential American style with BEAMS PLUS’s distinctive, heritage-inspired designs.
The J.Crew X BEAMS PLUS collaboration is a love letter to the golden age of surf culture, evoking the nostalgia of endless summers and the laid-back style pioneered by legendary wave riders. The collection seamlessly blends ’60s surf aesthetics with classic Ivy League elements, resulting in a range of pieces that delivers both casual cool and refined sophistication.
BEAMS PLUS is a renowned Japanese fashion brand and retail chain known for its expertly curated selection of clothing, footwear and accessories from around the world. Founded in 1976 by Etsuzo Shitara in Tokyo’s Harajuku district, BEAMS started as a single shop selling American casual and military surplus wear.
Over the decades, BEAMS evolved into a lifestyle brand and retail concept that pioneered bringing international labels to Japan. The BEAMS PLUS line, launched in 1999, focuses on premium menswear pieces blending American heritage styles with Japanese craftsmanship and an understated aesthetic.
What truly sets BEAMS PLUS apart is its discerning edit and ability to create unique collaborations by partnering with prestigious brands like Barbour, Baracuta, Alden, Paraboot and more. These exclusive capsules reinterpret classic designs through a BEAMS lens, often utilizing special fabrics, trims and production runs.
The J.Crew X BEAMS PLUS collaboration is a testament to the enduring appeal of classic Americana and the timeless cool of surf culture. By infusing these elements with a touch of Japanese craftsmanship and attention to detail, this collection offers pieces that are both nostalgic and undeniably modern.
Check out the full J.Crew X BEAMS PLUS collaboration here, and embrace the nostalgia of classic Americana with a fresh, contemporary twist. We’re confident this collection will be selling out quickly.
