Shinola

Founded: 2011
Headquarters: Detroit, Michigan

Shinola is a distinguished American lifestyle brand known for its high-quality craftsmanship and commitment to revitalizing American manufacturing. Founded in 2011 by Tom Kartsotis, the brand takes its name from a defunct shoe polish company, symbolizing a blend of heritage and modern innovation.

Shinola’s journey is a testament to the power of reinvention and purpose-driven branding. The company was established with the ambitious goal of creating jobs and supporting the local economy in Detroit, a city historically known for its manufacturing prowess. Shinola set up its headquarters and production facility in the historic Argonaut Building, where a team of skilled artisans hand-assembles luxury timepieces and crafts premium leather goods.

The brand’s first product, The Runwell watch, launched in 2013 and sold out within two weeks, marking the beginning of Shinola’s success in the luxury market. Since then, Shinola has expanded its product line to include bicycles, journals, audio equipment, and even home goods, all while maintaining a focus on quality and American craftsmanship.

Shinola’s commitment to American manufacturing is evident in its partnerships with various U.S.-based suppliers and manufacturers. The brand sources leather from the renowned Horween Leather Company in Chicago and collaborates with other American companies to produce its diverse range of products. This dedication to local production not only supports American jobs but also ensures the highest standards of quality.

Shinola’s impact extends beyond its products. The brand has played a significant role in the revitalization of Detroit, contributing to the city’s economic recovery and cultural renaissance. Shinola’s flagship store and factory tours have become popular attractions, drawing visitors from around the world to experience the brand’s commitment to American manufacturing firsthand.

Shinola’s story is one of resilience, innovation, and a deep respect for craftsmanship. The brand’s dedication to quality and its mission to create meaningful jobs in Detroit have earned it a loyal following and a reputation as a symbol of American ingenuity and pride. Whether you’re looking for a meticulously crafted watch, a stylish leather bag, or a beautifully designed bicycle, Shinola offers products that are built to last and designed to inspire. 

Did you know? 
Shinola’s name is a nod to the old Shinola shoe polish brand, which was popular in the early 20th century. The phrase “You don’t know shit from Shinola” became a part of American vernacular, highlighting the brand’s historical significance. By reviving the Shinola name, the company pays homage to its roots while creating a new legacy of quality and craftsmanship.

Show More

Shinola Articles