imogene + willie

imogene + willie is a premium American denim brand known for its meticulously crafted jeans and commitment to quality craftsmanship.

The brand’s journey is a testament to the power of passion and craftsmanship in the fashion industry. Founded by Matt and Carrie Eddmenson, imogene + willie’s roots lie in a family history steeped in denim. Carrie’s family ran Sights Denim Systems, a company that specialized in making new jeans look vintage. This background provided the couple with invaluable experience and a deep appreciation for quality denim.

In 2009, the Eddmensons launched imogene + willie with a simple yet ambitious goal: to create the perfect pair of jeans. They set up shop in a renovated 1950s service station in Nashville’s 12South neighborhood, which quickly became a destination for denim enthusiasts. The brand started with just two fits: ‘imogene’ for women and ‘willie’ for men, both named after Carrie’s maternal grandparents.

What sets imogene + willie apart is their commitment to American manufacturing and personalized service. Each pair of jeans is crafted from premium materials, including Cone Mills denim, and sewn in the United States. The brand offers in-store custom fittings and alterations, ensuring that each customer walks away with a pair of jeans tailored to their exact specifications.Over the years, imogene + willie has expanded its product line to include a range of clothing and accessories, all while maintaining its focus on quality and timeless style. The brand has garnered a loyal following, attracting customers who appreciate the intersection of heritage craftsmanship and modern design.

Despite its growth, imogene + willie has faced challenges. In 2016, the company weathered a legal dispute with investors, but emerged with its commitment to quality intact. Today, the brand continues to operate its flagship store in Nashville and has expanded to Austin, Texas, while also maintaining a strong online presence.

imogene + willie represents more than just a clothing brand; it’s a celebration of American craftsmanship and the enduring appeal of well-made denim. For those seeking jeans that combine quality, style, and a personal touch, imogene + willie remains a go-to destination.

Did you know?
imogene + willie started with a single email campaign in 2009, aiming to sell 250 pairs of jeans in their inaugural fits. They sold out in just three weeks, marking the beginning of their success and establishing a loyal customer base from the very start.